Choose the RIGHT Launch Strategy to Scale Your Business
Discover the three distinct launch strategies that can transform your business – and why choosing the wrong one might be the only thing standing between you and massive success.
The One-Size-Fits-All Launch Myth
Most entrepreneurs believe there's just one way to launch something new: build anticipation, create some videos and emails, open cart, close cart. But that's like saying there's only one way to cook an egg.
In reality, this approach severely limits your potential and might be the exact reason why your previous launches haven't delivered the results you expected.
Here's what typically happens: you follow someone else's launch blueprint that worked wonders for them, but you end up with disappointing results. You might see a trickle of sales instead of the flood you anticipated. Your webinar attendance is lower than expected. Your conversion rate barely hits industry standards.
This isn't because launching doesn't work. It's because you're using the wrong type of launch for your specific situation.
When you match the right launch strategy to your business stage, audience size, and goals, that's when true transformation happens. That's when you see entrepreneurs go from struggling to close their first few clients to generating 6 and 7-figure launches.
But first, you need to understand the three distinct types of launches and identify which one aligns with your current business reality.
The Seed Launch®: Perfect for Beginners
If you're just starting out with no audience or a tiny email list, the Seed Launch® is designed specifically for your situation. This approach allows you to create momentum and generate revenue even when you're starting from scratch.
The Seed Launch® is characterized by its intimate, high-touch approach. Instead of trying to reach thousands of people (who don't exist in your world yet), you focus on creating deep connections with a small group of interested prospects.
1
Validation Without Risk
The Seed Launch® lets you test your offer with minimal investment. You can validate your idea before spending months developing a product nobody wants.
2
Generate Real Testimonials
Your first clients become success stories that fuel your future marketing. Their results provide the social proof you need for bigger launches later.
3
Build While You Earn
This approach allows you to create your product as you go, using direct feedback from paying clients to improve your offering in real-time.
We've seen entrepreneurs use the Seed Launch® to generate their first $1,000, $5,000, or even $20,000 while simultaneously building their audience and refining their offer. It's the perfect starting point that sets you up for bigger success down the road.
The Internal Launch: Leverage Your Existing Audience
Have you built a small but engaged audience? The Internal Launch is your golden ticket to maximizing revenue from the community you've already cultivated. This launch style works beautifully when you have an existing email list, social media following, or podcast listenership – even if it's not massive.
The Internal Launch capitalizes on the trust and relationship you've already established with your audience. These people know you, like you, and are primed to buy from you when you present the right offer.
Why It Works
The Internal Launch creates a shared experience for your community. By taking your audience on a journey together, you transform what could be a simple product release into an event that people want to participate in.
This approach typically uses a sequential content strategy – often delivered through email, social media, or video – that educates your audience about the problem your offer solves while building anticipation for the solution.
Perfect For
- Course creators with an existing email list
- Coaches with an engaged social media following
- Consultants with past clients they can reach out to
- Service providers looking to package their expertise
- Digital product creators with an existing customer base
The Internal Launch can transform a modest audience into significant revenue. We've seen creators with lists of just 300-500 people generate $20,000 to $50,000 with a well-executed Internal Launch. The key is the relationship quality, not just quantity.
The JV Launch: Scale Big With Strategic Partnerships
Ready to reach exponentially more people and scale your business to new heights? The JV (Joint Venture) Launch leverages other people's audiences through strategic partnerships, allowing you to reach thousands – even millions – of potential customers you wouldn't otherwise have access to.
The JV Launch is the strategy behind many of the 7 and 8-figure launches you've witnessed in the online business world. It's how relative unknowns can suddenly appear to be "everywhere" during their launch period.
Massive Reach
By partnering with multiple influencers and business owners, you can potentially reach hundreds of thousands of new prospects in a matter of days.
Built-in Trust
When partners recommend your offer to their audience, you benefit from an instant transfer of trust that would normally take months or years to build on your own.
Exponential Growth
Each successful JV Launch not only generates revenue but also builds your own audience, creating a flywheel effect for future launches.
The JV Launch requires a proven offer, solid systems, and the ability to deliver an exceptional experience to a large number of new customers simultaneously. It's not typically where you start, but it's often where you can experience the most dramatic business growth.
With the right partners and a dialed-in offer, JV Launches can generate six or seven figures in a matter of weeks. It's the strategy that has created some of the biggest success stories in the online business world.
The Costly Mistake Most Entrepreneurs Make
The most expensive mistake we see entrepreneurs make isn't choosing the wrong price point or creating the wrong offer. It's selecting the wrong launch strategy for their current situation.
The Beginner's Blunder
Someone with no audience tries to execute a big, flashy JV Launch – resulting in nothing but crickets and a damaged ego.
The Established Error
Someone with a substantial list does a tiny "soft launch" – leaving thousands (sometimes hundreds of thousands) of dollars on the table.
The Copycat Catastrophe
Someone blindly copies a launch style because it worked for a competitor – ignoring their own unique situation, audience, and offer.
These mismatches lead to disappointing results, frustrated entrepreneurs, and the dangerous belief that "launching just doesn't work for my business." In reality, launching works extraordinarily well – when you select the right approach for your specific circumstances.
Even more concerning is that these mistakes don't just cost you money in the short term. They can damage your relationship with your audience, waste precious time and resources, and set your business growth back by months or even years.
The good news? Once you understand which launch type aligns with your current situation, you can avoid these costly mistakes and set yourself up for a successful, profitable launch experience.
Match Your Launch Strategy to Your Business Reality
1
Starting Point: The Seed Launch®
You're here if: You have little to no audience, no proven offer yet, or you're entering a new market segment. You need to generate revenue while building proof of concept.
2
Growth Stage: The Internal Launch
You're here if: You have an engaged audience (even if it's small), a validated offer, and you're ready to optimize your conversion rates and increase your average transaction value.
3
Scaling Phase: The JV Launch
You're here if: You have a proven, high-converting offer, solid delivery systems that can handle volume, and you're ready to dramatically increase your reach and revenue.
Your business is on a journey, and your launch strategy should evolve as you grow. Many successful entrepreneurs start with a Seed Launch®, use the proceeds and learnings to fuel an Internal Launch, and then leverage those results to attract partners for a JV Launch.
This progression isn't always linear – you might find yourself using different launch types for different offers or in different seasons of your business. The key is making an intentional choice based on your current reality, not blindly following what someone else is doing.
Remember: There's no shame in being at any particular stage. What matters is that you choose the launch strategy that will set you up for success right now, while building toward your long-term vision.
Learn Directly From the Launch Formula Creator
Jeff Walker has been studying and perfecting launch strategies for over 20 years. He's literally the person who created the modern "launch formula" that has generated billions in sales across thousands of businesses in hundreds of niches.
After helping entrepreneurs at all stages – from complete beginners to established eight-figure businesses – Jeff has identified the critical factors that determine launch success. More importantly, he's developed a framework to help you identify exactly which launch type is right for your specific situation.
On August 21st, Jeff is doing something special. He's breaking down all three types of launches in detail and showing you exactly how to determine which one aligns with your current business reality.
Whether you're just starting out, have a small but engaged audience, or you're ready to scale big – this training will give you clarity on your next steps.
This isn't about following a rigid, one-size-fits-all formula. It's about understanding the principles behind successful launches and applying the right strategy at the right time for your unique business.
The difference between struggling to make sales and experiencing a breakthrough launch often comes down to this simple but crucial decision. When you match the right launch type to your situation, you stop pushing against the current and start flowing with it.
What Others Have Achieved With the Right Launch Strategy
"I was trying to do massive JV launches when I barely had an offer defined. After switching to a Seed Launch® approach, I made my first $12,000 online and got the testimonials I needed to scale up. Six months later, my Internal Launch brought in $87,000, and now I'm preparing for my first JV partnerships."
— Melissa T., Business Coach
"As a course creator with a list of only 650 people, I thought I couldn't do a 'real' launch. Using the Internal Launch strategy, I generated $42,500 in two weeks – more than my previous six months combined. The best part? I didn't need any affiliates or paid ads."
— David K., Photography Instructor
"After two successful Internal Launches, I was ready to scale. My first JV Launch brought in $328,000 in 10 days, reaching people I never could have reached on my own. Now I alternate between Internal and JV Launches depending on my goals for each offer."
— Sarah J., Health & Wellness Entrepreneur
These success stories highlight a crucial truth: launching works when you choose the right approach for your current situation. Each of these entrepreneurs started where you might be right now – uncertain about which path to take, possibly frustrated by past launch attempts that didn't deliver the expected results.
The common factor in their success wasn't having the biggest audience, the fanciest marketing, or the most expensive tools. It was simply matching the right launch strategy to their specific business reality.
This strategic alignment is what separates disappointing launches from transformational ones. When you get this fundamental decision right, everything else becomes more effective – your messaging resonates more deeply, your conversion rates improve, and your revenue potential expands dramatically.
🚀 Let’s Be Honest About Getting Launched
If you’ve been working on your business for months but nothing is live yet, this is for you. Most entrepreneurs struggle not from lack of capability, but from doing things out of sequence. After 17+ years, we've learned that successful launching prioritizes the right process over complex tech.
Here's the proven order that actually works:
01
Create Your Core Offer
Define one clear, irresistible offer with your signature framework. This provides clarity, builds confidence, and ensures consistent messaging. Momentum starts with one strong offer.
02
Prioritize Lead Generation
Stop obsessing over your website. Your initial focus should be on a valuable lead magnet that collects email addresses and starts relationships. No list means no long-term growth.
03
Automate Email Nurturing
Set up simple, functional email automations for your freebie: a welcome email and a follow-up. This cultivates your audience while you focus on visibility.
04
Streamline Scheduling
If you offer services, coaching, or calls, ensure your calendar is integrated and easy to use. Ease creates conversions by removing friction from the booking process.
05
Foster Community
Build a community where trust, feedback, and engagement can flourish. This creates loyal, long-term clients. Focus on connecting with the right people, not just a large audience.
06
Seek Strategic Partnerships
Beyond social media, leverage joint venture partnerships. They bring higher-quality leads, warmer audiences, and faster trust by utilizing borrowed audiences.
07
Refine Post-Launch
Once live, then you can slowly improve sales pages, build out your website, refine funnels, and add polish. Visibility comes first; perfection follows.
Done beats perfect.Live beats planning.Simple beats overwhelming.
Ready to simplify your launch process and finally get your business out there? It’s time to move past planning and into action.
Ready to Choose Your Perfect Launch Strategy?
The journey to a successful launch begins with a single, crucial decision: choosing the right launch type for where you are now.
On August 21st, Jeff Walker is hosting a comprehensive training where he'll walk you through each launch type in detail and help you identify exactly which one is right for your current situation. You'll leave with clarity about your next steps and a roadmap for your upcoming launch.
For Beginners
Discover how to use the Seed Launch® to generate your first revenue online – even without an audience – while building testimonials and refining your offer.
For Established Creators
Learn how the Internal Launch can maximize conversions from your existing audience, increase your average transaction value, and build momentum for bigger launches.
For Growth-Ready Businesses
Understand how to leverage the JV Launch to reach exponentially more people, form strategic partnerships, and scale your business to new heights.
Stop leaving money on the table with the wrong launch strategy. Join Jeff on August 21st and discover exactly how to match your launch approach to your unique situation.
Note: Spaces are limited for this special training. Secure your spot now to avoid disappointment.